The Tough Task of Book Publicity – How Do You Sell Your Work?

Now that we’re back from our trip to Disney World (more on that in another blog post) and life is getting back to normal, it’s time to get serious about a little thing called book publicity.

Writing a book isn’t easy. It’s a lot of time and effort to plan it, write it, and edit it so that it’s ready for print. Many people might think that the hard work ends once the book is published. This could be true. I could easily just say “It’s published and done” and then move on to the next project. Unfortunately, if I do that, then few will know about my book and fewer will buy it. It’s not like I’m expecting my book to appear on the New York Times bestseller list. As nice as that would be, it’s not realistic at this point.

For people taking the standard book publishing route, there are various ways of promoting your work. You can go on a book signing tour across book stores throughout the country. You can appear on television programs to peddle your novel. You can even have your publishing house’s publicist pushing your book using all of their marketing experience.

On the other hand, when you’re self published, like I am, you don’t have a big publishing company’s resources to back you up. Instead, you need to put effort into getting the word out yourself. One big method of publicity I’m going to rely on is social media. That essentially means that I’ll be relying on people on Twitter, Facebook, and other social media networks to help get the word out. There are also other methods such as giving away signed copies (hint, hint… check back here soon). I’ve also sent review copies to some bloggers so they can post their own reviews and giveaways. (If you’d like a review copy, just let me know.) Finally, I’m in the process of contacting local newspapers.

Hopefully, all of this will help spread the word. Of course, I’m open to suggestions. If you’ve published a book before, how have you publicized it? If you’ve never published a book before, what would you recommend to let everyone know about it?

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